Average Deal Size
The average revenue value of a closed deal, typically measured as Annual Contract Value (ACV).
Why it matters
Average deal size drives revenue forecasting and team structure. It determines whether you need a high-volume or high-touch sales motion and how to compensate reps.
Formula
Average Deal Size = Total Revenue from Deals / Number of Deals
Sum the value of all closed-won deals in a period and divide by the total number of deals closed.
Calculator
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Average Deal Size
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What's a good Avg Deal?
Varies by segment
SMB: $5K-$25K. Mid-market: $25K-$100K. Enterprise: $100K-$500K+.