Business Metric Library & Calculator

The predictable revenue a business expects to earn every month from active subscriptions.

The annualized value of recurring subscription revenue, giving a full-year view of predictable income.

The percentage of customers or revenue lost over a given period, typically measured monthly.

The total revenue a business can expect from a single customer account over the entire duration of their relationship.

The total cost of acquiring a new customer, including all sales and marketing expenses.

The ratio of Customer Lifetime Value to Customer Acquisition Cost, measuring the return on each dollar spent acquiring customers.

The average monthly revenue generated per active user or account.

The percentage of visitors or leads who complete a desired action, such as making a purchase or signing up.

The average amount you pay each time someone clicks on one of your ads.

The percentage of people who click on a link, ad, or call-to-action out of the total who viewed it.

The average cost to acquire one paying customer through a specific marketing channel or campaign.

The revenue generated for every dollar spent on advertising, measuring the effectiveness of ad campaigns.

The percentage of sales opportunities that result in a closed deal.

The average revenue value of a closed deal, typically measured as Annual Contract Value (ACV).

The average number of days it takes to close a deal from first contact to signed contract.

The total potential revenue of all active deals in your sales pipeline.

The percentage of revenue remaining after subtracting the cost of goods sold (COGS), showing profitability before operating expenses.

The percentage of revenue that remains as profit after all expenses, taxes, and costs are deducted.

The rate at which a company spends money in excess of income, typically measured monthly.

The number of months a company can continue operating at its current burn rate before running out of cash.

The percentage increase in revenue over a specific period, typically measured month-over-month or year-over-year.

The average amount spent each time a customer places an order on your website or app.

The percentage of online shoppers who add items to their cart but leave without completing the purchase.

The average revenue generated by each visitor to your website, combining conversion rate and average order value.

The percentage of customers who continue to buy from you over a given period.